France was the first country which exported wine to China. With the start of the Chinese economic reforms in 1979, they started to build joint ventures with enterprises in China. Due to the low average income in China, the first attempts to sell foreign wine in China weren’t really successful.If you have lots of food export to china,you need to find the best Chinese import agents.
Recently, increasingly more foreign wine companies followed the French predominance and started to see the huge possibility for imported wine in the national marketplace in China. However, the French wines – chiefly from Bordeaux – are having the largest market share but other countries are catching up. Based on a research, carried out by Wine Intelligence Vinitrac, the ten most popular wine producing countries for Chinese consumers are France, China, Italy, Australia, Spain, Chile, New Zealand, Portugal, Germany and Argentina.
When it comes to the type of grapes which are imported to China, the most common red grapes are Cabernet sauvignon, Cabernet franc, Pinot Noir and Merlot. The imported white grape varieties include Pinot Chardonnay, Riesling, Semillion, Colombard and Chenin Blanc.
At a total value, China imported 286 million liter of wine in 2012. That is an increase of 81% respectively. Imported wine accounted for over 20% of the total wine consumption in China, up 6 percentage points from 14.7% in 2009 (Data: VINEXPO).With the best Chinese import agents,your business about food export to china will getting better.
Lots of brands that are global are facing troubles to sell wine since the target group is quite varied und unknown for most foreign companies. Firms must develop a profound understanding of preferences and buying behaviors of Chinese consumers so as to reach them. Sales strategies and most routes must be adapted to the specified circumstances in China.
There’s no requirement for a particular permit to import wine into China. When a business determines that it handles it custom clearance itself, its Chinese subsidiary must be registered as a Foreign Trade Operator after establishment an import agent should be engaged.
Since the drink and food sector is subject to the rigorous management of other relevant regulations and the Chinese food safety law, foreign importers must apply for the food distribution license at the local Administration of Industry and Commerce (AIC). The firm must be contained in the business scope of the license of the Chinese entity, to sell wine directly to customers.
The labeling of imported wine is subject to strict regulations. Wine from a crop that is different will be viewed as another production batch, no matter how the labeling that is similar is.
The import duties and consumption tax for Wine (Wine made from fresh grapes) consists of Customs tariff (14%), VAT (17%) and Consumption tax (10%). Some states (Peru, Chile and New Zealand) are exempt due to their free trade arrangement with China.
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